TRADITIONAL MARKETING

Contrary to belief, traditional marketing continues to hold a pivotal role in a world strongly dominated by digital. Traditional methods of promotion remain crucial in a marketing strategy, ensuring organisations capture the attention of all audiences and all demographics.

By definition, traditional marketing refers to the promotional campaigns that are implemented through traditional platforms, including print, radio, direct mail, physical presence, articles, advertising, trips including clients, associations, conferences, brand management and event management.

First impressions are key, particularly in traditional marketing. Unlike the instantaneous behaviour associated with digital marketing, traditional marketing holds a stationary, long-lasting timeframe in which audiences are exposed.With this in mind, it is crucial that your traditional marketing campaign is engaging, delivering a clear message about your business, its products and/or services.