REVIEW YOUR MARKETING
Need help?
The first step for the team at Simpson Partnership is to understand you, your business, your vision and the direction you see your company going in the short, medium and long term.
We can help you develop a clear understanding of your business goals and the competitive landscape, so you can make informed decisions about your marketing strategy.
Our teams will help to develop a clear marketing strategy positioning strategy for you so your buyers and future customer will clearly understand what your firm stands for.
With no obligation, contact us at mkt@simpson.ie to arrange a free review of your marketing and business development and we can begin to put you on the right road.
DO YOU NEED TO ATTRACT, RETAIN AND SATISFY YOUR CUSTOMERS?
If the answer is yes then it is time to invest in a robust marketing strategy. Prioritising marketing is a wise investment that will undoubtedly benefit your brand in the long term.
Before you start your marketing plan, we recommend that you answer the following marketing related questions:
- Are your marketing efforts leading to a profitable return on investment?
- Do you have a calculated business plan?
- Do you monitor client satisfaction? If so, are they content?
- Are you gaining new business in line with your business goals?
- What is your unique selling point?
- Do you monitor the progress of competitors?
- How do you differentiate your brand from competitors?
- Do you hold a recognisable brand identity that is supported and managed?
- How effective is your internal communication?
- How effective is your external communication?
- How effective is your marketing proposal?
- Do you have a digital strategy?
- Do you monitor current trends?
Once you’ve answered all of the questions honestly, you can start your marketing plan.
MARKETING PLAN
Are you aware of your market and more importantly, your place in it? It is crucial to establish what market you are targeting and identify a unique selling point that sets you apart from competitors. Creating a detailed and informative marketing plan will assist in the formation of this insight, providing the necessary information to thrive in your industry.
Once you have established where you want to position your business and who you wish to target, then you can focus in on addressing specific areas of action.
A virtuous marketing plan builds on your central service statement, showcasing what you wish to provide and to whom, as well as defining how you will implement this.
State which of your company’s services will be the primary focus of marketing efforts
Discuss the basic pricing philosophy (whether your company is a low-cost provider of a commodity, or a premium provider of specialty services) for primary services
Identify what is unique about your company, your offerings, or your position in the market
Audit and evaluate your current marketing materials and recent marketing activities, allowing you to then identify opportunities, devise strategies and outline tactics that can serve as the foundation for a marketing plan
Address how your business wishes to appear and strengthen your image. This should also enable you to decide the main design themes of all of the materials that go to clients and prospects
Define how your company will reach your desired client base, whether through advertising, media relations, networking in trade, legal or community settings, public speaking, direct mail, a website,search engine marketing, e-newsletters or other methods.