BUSINESS DEVELOPMENT

Simpson Partnership can help you penetrate your existing markets and attract new clients.

A business development plan requires patience, focus and above all, thorough planning.

To optimise the success of your organisation through business development, Simpson will review your brand through asking you the following calculated questions:

  • • Are we gaining business from new clients?
  • • Are we gaining new business from existing clients?
  • • What is our client retention levels?
  • • What is the definition of a ‘good’ client or ‘good’ job?
  • • Do we hold profit targets?
  • • Do we hold revenue targets?
  • • How do we target new clients?
  • • How do we maintain existing clients?
  • • Do our clients hold a detailed understanding of our service range?
  • • Can our service range be expanded?
  • • What proportion of business development effort is invested between existing and potential clients? What is the comparable success rate?
  • • Do we have a relationship management programme?

Simpson Partnership can help you acquire new clients and increase revenue by:

  • • Identifying your principal clients and categorising their common features
  • • Creating a profile from those features to identify target audience
  • • Establishing common connections within the prospect pool (CRM) and positioning your firm to encounter them
  • • Coaching individuals or teams on how to effectively sell and advance progress
  • • Setting reasonable, measured and ambitious goals
  • • Establishing reporting structures for sales activities in conjunction with CRM