DIGITAL MARKETING

Taking the world by storm, digital is now the dominant sector within marketing. In order to prosper in the modern day, organisations must hold a comprehensive understanding of digital marketing, an industry that is constantly evolving.

By definition, digital marketing refers to the promotional campaigns that are implemented through online communication platforms, including email, social media, animation, display ads, search engine optimisation (SEO) and affiliate marketing.

Unlike traditional marketing, digital promotion can be instigated on little to no budget. This is massively beneficial for start-up organisations, as well as those with restricted capital. Digital marketing allows organisations to control their own narrative and build valued, online communities.

The 24/7 online accessibility promotes better customer service, opportunities for audience growth and a boost in brand reputation. Digital marketing can be carefully measured through analytics, providing a detailed insight into audience, leads and patterns. If carefully monitored, these analytics can be a crucial key to success.

ONLINE COMMUNITIES

Building online communities around your organisation is a massive benefit for brand reputation. Holding an established connection with existing clients, as well as attempting to create relationships with potential customers and target audiences is key. Digital marketing provides numerous straightforward and accessible platforms to build and maintain these connections. Additionally, digital marketing can massively assist in promoting a better service, encouraging customer referrals and it provides an affordable, widespread platform to launch new products and services, gain insight on new ideas, drive new business, and grow revenue.

At Simpson, we value the implementation of both digital and traditional marketing techniques. Through measured, innovative and considered campaigns, we can assist your organisation in marketing, ensuring we maximise return on investment and fulfil your company vision.

To discuss a marketing project with Simpson, contact us with no obligation on