BRAND LOYALTY AND THEREFORE LOYALTY MARKETING IS THE TENDENCY OF YOUR CLIENTS TO CONTINUOUSLY PURCHASE YOUR PRODUCTS OR SERVICES TO MAINTAIN THE MUTUAL RELATIONSHIP AND SUPPORT ESTABLISHED.
LOYALTY MARKETING
Establishing brand loyalty and implementing loyalty marketing strategies is crucial for corporate growth and evolution. It is highly beneficial for businesses as it can lead to repeat purchases, increased revenue, and positive client referrals.
Maintaining brand loyalty is equally important and should be monitored consistently. Many of our clients have reported that their business relies on 80% or more referrals, which makes it more cost-effective to focus on retaining existing customers than to invest heavily in acquiring new ones. To foster loyalty and safeguard your brand from competitors, it is crucial to appreciate your clients. The ultimate goal of building loyalty is to create long-term relationships and provide better service to clients who support your brand.
Focus on the client experience
Client experience is arguably one of the most important responsibilities within business. Clients are crucial for the success of your organisation and it is key that they have a worthy purchase experience, each and every time, whether it is their first or tenth time.
With a genuine interest in client experience, organisations will benefit massively through a growth in takings, a first-hand insight into customer opinions and a loyal, content client base.
Listen to your clients, a happy client is a loyal client
We are all guilty of seeking bigger and better, but it is important to nurture what you have and value reliable audiences. Incorporating the opinions of audiences is key. Ask them questions. What works? What would you like to see from the brand? Is there anything you wish we done differently?
Customers will sense this genuine interest and respect for their opinions and this will further enforce reasoning for loyalty. Furthermore, customers who are valued are more likely to recommend you to their friends, support future launches and promote your brand on social media.
Use your client’s feedback to improve
Listening to your clients is key. Yet, it is important that you take action from this and make necessary changes or advancements based on client feedback. Requesting opinions from clients is extremely beneficial, providing you with insight and reassuring them that their voice is heard.
In order to progress, organisations must incorporate loyal clients into their future business plans. If the majority of your business derives from existing clients, it only makes sense that future focus should incorporate the opinions and insights obtained their feedback.
Convert Client Interactions into Relationships
When you have a loyal client base, it is likely you are interreacting with the same individuals on a regular basis. Yes, it is important to maintain a professional persona but it is equally beneficial to convert a client interaction into a meaningful working relationship.
To strengthen and grow loyalty with clients, it is important to get to know them on a level beyond that stated in the brief. Healthy working relationships can be established through consistent and genuine communication, showing an interest in the client as an individual, asking for feedback and/or advice, as well as checking in regularly to ensure all is well.
Be present on social media
Holding a consistent presence on social platforms is crucial to maintain popularity, interest and exceed competitors. Social media enables instantaneous communication between organisations and customers. The opportunities are endless and it would be foolish to not avail of this.
Social media provides an insight into the consumers who are interested in your brand. This will give you an idea of your audience, what they are interested in and how best to target them in future. Additionally, social media provides you with a predominantly free opportunity to promote your brand in an organic manner.
Be Genuine
Unfortunately, we now live in a society where trust and reliability are hard to come by. Society as a whole has become a lot more cautious, apprehensive and guarded when it comes to trusting others, particularly when spending money. Hence, it is extremely important that brands promote themselves in a genuine, sincere manner at all times.
Authenticity will elevate your brand reputation massively, providing opportunities with new audiences, exceeding the popularity of insincere competitors, as well as providing a relevant platform for consumers to relate to.
Provide exceptional customer service
Customer service goes much further than simply being polite to customers. Customer service embodies your brand identity, reputation, image and vision to the public.
A happy customer is a loyal customer. Customers who experience exceptional customer service are likely to hold positive associations with your brand and incidentally repeat purchase and promote your organisation to other consumers.
Getting your name into the marketplace takes time and often it can be the most daunting of tasks for business owners, that’s why we are here to help.
We will get to know and understand your business and what product/services you wish to deliver to your customers.
We can then assist you in a variety of tasks, depending on what supports you require we can customise a plan to suit you. Should you wish to chat on the various options outlined above, please don’t hesitate to get in touch
What we helped with:
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Managing Partner, Dillon Eustace
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Managing Partner, Dillon Eustace
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Managing Partner, Dillon Eustace
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Managing Partner, Dillon Eustace