SIMPSONSERVICES

Contact us

SIMPSONSERVICES

DO YOU UNDERSTAND THE TRUE VALUE OF YOUR BRAND AND THE EFFECT IT HAS, BOTH EMOTIONALLY AND PSYCHOLOGICALLY ON YOUR CUSTOMER BASE?

BRAND MANAGEMENT

Simpson Partnership recognise the importance of customer opinion. In order to build and maintain a recognisable brand identity, it is vital to promote your message to customers both consistently and sincerely. This will not only strengthen your brand identity; it will solidify a valued and trusted connection with customers. 

CONTACT US

To optimise the success of your organisation and safeguard a positive customer opinion, Simpson will review your brand through asking, and more importantly, answering the following calculated questions:

  1. How do you actively manage your brand?
  2. What does your brand stand for and what are the core values?
  3. What is the core message that represents your brand?
  4. How has the brand been built and what is its equity?
  5. What does the brand mean to clients – what would they miss if it did not exist?
  6. What do you believe is the unique selling point of your brand?
  7. How do you capitalise on your unique selling point?
  8. Can the brand be extended, used, or combined with other products or markets?
  9. What are high-risk areas that must be avoided?
  10. What are your long-term success goals for your brand?
  11. What plans do you have in place to achieve these future goals?
  12. Do you hold a favourable position against competitors?
  13. Do you actively track the progression of competitors?
  14. Do you monitor increasing and declining trends?
  15. Do you capitalise on these trends and adapt your business plans to suit?

DOES BRAND PROMOTION CONSISTENTLY PROJECT THE BRAND VALUES?

Upon completion of a brand evaluation, Simpson Partnership will have gained an informed and valuable insight into the functioning of your brand. This direct understanding is invaluable and will allow us to begin the progression of your brand identity.

A valued perception held by clients, customers and the general public is crucial. With the determined results, we will be able to develop a calculated plan of action to safeguard reputation, identity and promotion.

With a first-hand vision into how your organisation currently manage your identity, Simpson Partnership can determine a pattern of progress and outline both successes and limitations.

We are living in the new digital era, with instantaneous communication, access to information and the ability to promote how you feel, both positively and negatively to a large audience.

With this in mind, Simpson Partnership place an intended importance an organisations communication material. Whether your communication is internal or external, traditional or digital, it is crucial that it maintains an immediately recognisable identity that constantly projects your organisations brand values.  

Your identity needs to reflect your desired image, goals and values. Though customer recognition of this is crucial, there is an equal importance that all internal staff, stakeholders and partners recognise, support and exemplify this in a consistent manner.

TAKE THE NEXT STEP

OUR CLIENTS

HOW CAN WE HELP?

CONTACT US

Getting your name into the marketplace takes time and often it can be the most daunting of tasks for business owners, that’s why we are here to help. We will get to know and understand your business and what product/services you wish to deliver to your customers.

We can then assist you in a variety of tasks, depending on what supports you require we can customise a plan to suit you. Should you wish to chat on the various options outlined above, please don’t hesitate to get in touch