Marketing Trends for 2014

Marketing Trends for 2014

Marketing Trends for 2014 A few keys areas to consider throughout the course of 2014:   1. Google+ & SlideShare Will Become Big Players: SlideShare. It’s usage grew in 2013 and looks set to continue to evolve in 2014. Content sharing is proving popular,...
Marketing Trends for 2014

Google Plus Ones

Google Plus Ones While social media has not yet replaced back links in terms of search engine relevance, it is widely believed that it will overtake back links in the coming years. Websites with more social links such as likes or tweets or +1’s tend to rank better on...
Marketing Trends for 2014

Facebook: To Use or Not To Use

Facebook: To Use or Not To Use Most social media marketing plans will include a Facebook presence. Facebook, traditionally perhaps seen as a platform for purely social interaction, has evolved over time. There is a large business presence on the platform, and as such...
Marketing Trends for 2014

Hotel Blogging- The Benefits

Hotel Blogging- The Benefits Ideally all hotels would receive 100% of their bookings directly, receiving a higher margin, and there would be no need for 3rd party referral bookings that are subject to a commission, which eats into a Hotel’s margin.  Unfortunately, we...
Marketing Trends for 2014

Stretch Your Reach

Stretch Your Reach Traditional and digital marketing strategies have increased the potential reach of hotels. Most hotels’ marketing budget may focus on traditional marketing methods, however an increasing number now lean more toward new channels such as social media...