Your website strategy should be a central component to your overall brand, business development and marketing plans.
The first consideration should be how your company site is going to look. After all, an attractive, well designed website is much more likely to attract users and bring them back again and again. Our team of web designers and graphic designers will work on concepts for you and deliver an intuitive, fully functional and aesthetically impressive website for your company.
There’s no point in having a beautifully designed website if your clients and potential customers never visit it. By producing regular, relevant and engaging content, visitors to your site will feel compelled to return to find out what you are going to talk about next.
As a leader in your field, our content copywriters will turn your thoughts into well-constructed, thought-led articles that will reaffirm your position of authority in your industry.
If customers want to find out more about you, invariably Google is their first port of call. So, to ensure that your clients can easily find you online, it is imperative that your company website has incorporated a Search Engine Optimisation (SEO) strategy.
Through link building and by updating content on your website on a regular basis through blogs, digital e-zines or company news stories, you can very quickly become the number one organic ranking when consumers search under general terms in your field. Once your company is there, you will start to attract new business from organic searches and enquiries.
The process takes patience and a level of expertise, which our digital team at The Simpson Marketing Partnership can provide you with.
We incorporate a full analytics package into all of our digital products so you can see first hand what it is your clients are interested in hearing from you about. From click through rates on stories on your website to the number of recipients who viewed your digital e-zine, we can provide you with a full weekly analysis showing precisely what we have achieved for you.
Want to know more about how our digital package can deliver for your company? Email us at firstname.lastname@example.org