Using social media platforms is a great way to support your other business objectives laid out in your marketing, business development and identity plans. However, for most companies, having a presence on facebook or Twitter, for example, is simply not enough. To get the maximum benefit out of your social media strategy, you need to do the following:
- Promote your message and business in a manner that will not saturate or bombard your followers
- Manage your community by attracting people you want to talk to as opposed to building up ‘fans’ of your page or feed
- Engage consistently with your community and offer feedback, responses or thoughts on particular issues as they come up
- Become an authority in your field by providing useful information to your community on a regular basis
At The Simpson Marketing Partnership we understand that managing social media platforms can be extremely time consuming. However, more importantly, we also understand that by not paying attention to how you are represented and perceived in social media spheres can be potentially damaging to your business.
Our expert team can help you through the process through what we describe as ‘planned spontaneity’, where your message to your community is mapped out in advance. We can also help you manage the reaction to your messages through ongoing engagement with your followers.