Do you need to attract, retain and satisfy your customers? If the answer is yes then you need a marketing strategy. With our expertise, investing in marketing is something that will pay for itself several times over, while also giving your brand a foothold in your market.
Before you sit down to write your marketing plan, ask yourself the following marketing health check questions:
- Is your marketing effort giving value for money?
- Are you developing the new business you need to meet your business plan?
- Do you have a business plan?
- How satisfied are your clients?
- How do you know if they are satisfied?
- Have you differentiated yourself from competitors in your marketplace?
- Do you have an image consistent with your desired market position?
- Is your firm identity actively supported and managed?
- How effective are your external communications?
- How effective are your internal communications?
- Are your new products successful?
- How effective is your marketing?
- Do you have a digital strategy?
Once you’ve answered all of the questions honestly, you can start your marketing plan.
Are you aware of your market and more importantly, your place in it? If not, your marketing plan will give you the information you need. Once your company has defined where and what it wants to be in four years, it can then address the specific services it will and will not provide and identify the types of clients on which it wishes to focus.
The marketing plan builds on the firm’s central service statement—what it wants to provide and to whom—and then defines how to do it. It should:
- State which of your company’s services will be the primary focus of marketing efforts
- Discuss the basic pricing philosophy (whether your company is a low-cost provider of a commodity, or a premium provider of specialty services) for primary services
- Identify what is unique about your company, your offerings, or your position in the market
- Define how your company will reach your desired client base, whether through advertising, media relations, networking in trade, legal or community settings, public speaking, direct mail, a website, search engine marketing, e-newsletters or other means
- Audit and evaluate your current marketing materials and recent marketing activities, allowing you to then identify opportunities, devise strategies and outline tactics that can serve as the foundation for a marketing plan
- Address how your firm wishes to appear and strengthen your image. This should also enable you to decide the main design themes of all of the materials that go to clients and prospects
For a free quote on how The Simpson Marketing Partnership can help you develop and implement your company’s marketing plan, email us at firstname.lastname@example.org