Marketing of a professional services firm requires a different mindset than marketing a product company.
For the last 20 years or so, professional service providers were reluctant marketers. Fee earners would rely on their networks of personal relationships and word-of-mouth brought them enough new clients to grow a profitable business. Those days aren’t gone, but they’re fading fast.
In a recent survey, purchasers of professional service products requested information on ‘value for money’ and the ‘billable hour v project fee’, and yet many professional service providers list their ‘expertise’ and ‘experience’ as the key areas for those potential clients looking to purchase professional service products. The survey also indicated that up to 50% of professional service purchasers are open to switching service providers.
To compete for and win the most profitable work, professional service providers must rethink familiar marketing practices and focus their marketing strategies on the issues that really matter to clients.
The Simpson Marketing Partnership understands how to market professional services firms and has established a dedicated practice to meet their special needs. We know just what to do to make a professional services firm succeed.
With no obligation contact Edward Simpson to arrange a free review of your marketing and business development and we can begin to put you on the right road.