Video Marketing is a powerful online marketing tool to drive massive traffic to your website and convert that traffic into leads, prospects, customers and clients. Today people are spending more time on the Internet sourcing for information, leisure and business purposes. There are as many as 3 billion views of videos on YouTube daily. But you need to make sure you stay away from all the current video marketing myths!
It is sometimes difficult to know what works and what does not.
So here are some myths and tips for online video:
1) Use clustered keywords, they are the best method for ranking your videos.
2) Just one channel will not provide the best return on your time and financial investment. You see, your channel is very important, but you can grow by adding more channels and relevant channels. If you have multiple channels that provide value for your viewers then you will be getting maximum exposure. Plus, when you have more channels building authority, you can start to get some incredible results.
3) 3 minutes in length is best.
Not necessarily! Concise videos of 90 seconds or so will help inform the viewer of your business or service credentials. Keep the content value-rich.
4) Cartoons – Depending on your market sector- you want to be building respect, authority, credibility whilst also portraying your human side, often a humorous cartoon or info graphic can help in this regard. However, there may often be occasions when a cartoon or info graphic are suitable to a particular video message. It is not about being perfect, it is about being a human being and showing yourself to be someone that your viewers can get to know, like and trust.