A few keys areas to consider throughout the course of 2014:
1. Google+ & SlideShare Will Become Big Players:
SlideShare. It’s usage grew in 2013 and looks set to continue to evolve in 2014. Content sharing is proving popular, especially when we look at LinkedIn updates and blogs, along with the unique way in which SlideShare allows users to generate, share and promote ideas, presentations and proposals. Google + has also seen an increase in numbers, and can justifiably call itself the second most used social platform. However, the fact that everyone with a Gmail account now has a ‘Google’ account, and by extension a Google+ account, still presents a potential stumbling block in terms of cementing the amount of active daily users on the Google + platform.
Location-based marketing can allow you to deliver your multi-media directly to the consumer, a consumer who is using a mobile device, dependent upon their location. Advances in GPS technology have seen location-based marketing thrive in recent times. 9 out of 10 adults have their mobile phones with them 24/7. The downside? Consumers still have the option of turning off their location settings on their mobile device, and they are more likely to do so if they feel bombarded by ads whenever they set foot in certain locations.
Content is king, so they say. This is not likely to change anytime soon. Brands and companies that blog generate more leads. This should not be all that surprising, as blogging expands a brands’ web presence. Content is still a major avenue brands like to turn to in order to gain an authoritative voice on their chosen industry. Trust is vital, and content lends itself to establishing said trust among future, and current customers.
4. Social Media
9 out of 10 marketers use social media for business, but over the past twelve months we have seen new social media networks like Pinterest, Instagram and Snap Chat surge in popularity. In 2014 businesses need to explore and establish their brands on multiple networks, the challenge will be defining which networks best suit their marketing needs.
Instagram & Pinterest have shown us the power of an image; this power will increase in 2014. Both visually, and from an SEO perspective, the use of imagery has benefitted marketers who are competing in an ever crowded space.
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