Nowadays, online search is the start of the buying process, whether its business to business or consumer purchases. No surprise then that SEO has become vital for business survival and success.
SEO still has 2 main pillars of best practice- appear authoritative, and appear relevant. Keywords will see to the relevance of your website, whether they are in your headlines, or your images, or your meta titles. However, for your website to be seen as an authority on a given subject, there remains the need for quality inbound links to your site. The more of them (quality that is!) the better, a large amount of unheralded or unaccredited sites that link to your page will not be all that beneficial.
From a Hotel’s perspective, increasing the amount of relevant links to your site, will increase your online presence. After all, guests cannot stay with you if they are unaware of you.
Link Building, how best to build ? Follow some worthwhile tips below:
1.Use Industry and Local Directories.
Providing your contact details to local versions of Google, Yahoo, Bing and other search engines is no different to old days when having a listing in the Yellow Pages was the normal thing to do. Speaking of which, the online Yellow Pages is also a must.
Allied to these generic listings, make sure your details are available on more industry specific listings or directories.
2. If you have them, use your business partners.
We are not saying that you simply swap links with other sites that are not relevant to your own, because that is very much frowned upon, and is called reciprocal link scheming. What we are saying is that you share links with other sites that are relevant to what you do,this helps both parties involved and provides more information to site visitors.
3. Use the News
Any links that you can garner from industry news sites, or sources, will always help to reinforce an air of authority on your site. How does this happen? Speaking at news worthy events within the industry, offering opinions of developments in the industry etc…
4. Social media.
Make sure you have business pages on the likes of Twitter, LinkedIn, Facebook and Google+. If you can add video to your website, either as an introduction, or as a promotional tool, use it on your social channels, and set up a YouTube channel for them. All these social channels will aid your business in the search engine rankings, as well as creating more links from your followers and customers.
Steer Clear of:
Reciprocal link schemes.
As discussed earlier, these schemes are aimed at duping the system, so to speak. They have very little value to your website, and more importantly they are little or no value to your site visitors. They are inherently misleading, in that they link to sites that are not relevant to your own. Such links have little or no value to your site visitors. Google’s search engine has made changes aimed at identifying these schemes and as such these schemes will harm rather than help, and can sometimes get your site banned from a search result.
Paying for Links: Lets imagine you see a banner ad like so: “500 Back links for €10.00” do not be tempted and no matter what do not click through. Much like reciprocal links before, paying for links can get your site banned.
Bad general directories and “bad neighbourhoods.”
It’s a fairly simple equation; a low quality directory will mean a low quality link, and search engines will know the difference. Put yourself in your customers shoes, are they likely to look at this directory in an attempt to find a business like yours? If so, then the directory is worthwhile, if not, then the directory is not relevant to your business and you should not be listed in it.
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